Broadcasting, the Constitution and Democracy

by Louis Hiken, Alan Kom, Allen Hopper, Peter Franck

excerpted from the book

War, Lies & Videotape

International Action Center, 2000

 

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Media Regimes Based on Private Profit Constitutional?

In his classic testimony before the House Judiciary Committee in 1954, the late Alexander Meiklejohn said: "To find the meaning of the First Amendment we must dig down to the very foundations of the self-governing process. And what we shall there find is the fact that when men govern themselves, it is they-and no one else-who must pass judgment on public policies. And that means that in our popular discussions, unwise ideas must have a hearing as well as wise ones, dangerous ideas as well as safe, un-American as well as American. Just so far as, at any point, the citizens who are to decide the issues are denied acquaintance with information or opinion or doubt or disbelief or criticism which is relevant to those issues, just so far the result must be ill-considered, ill-balanced planning for the general good. It is that mutilation of the thinking process of the community against which the First Amendment is directed." ~

The First Amendment had to be added to the Constitution before it could be ratified to insure that the United States would have a robust democracy. As Meiklejohn pointed out, a robust democracy requires broad channels of discussion and debate on all of society's issues and concerns. It requires a media system which is open to the broadest possible range of views and in which all citizens can effectively express and communicate their ideals, thoughts and concerns, as well as receive and consider the thoughts, ideas and concerns of their fellow citizens.

The Communications Act of 1934 says that it is enacted " so as to make available, so far as possible, to all the people of the United States, without discrimination on the basis of race color, religion, national origin, or sex, a rapid, efficient, Nation-wide, and worldwide wire and radio communication service with adequate facilities at reasonable charges.

Does the present media system, in which broadcasting is the primary channel of communications, meet this Constitutional and legislative mandate? Let's look at radio, the media sector most thoroughly affected by the Telecommunications Act of 1996. The Act relaxed ownership restrictions so that one company can own up to eight stations in a single market. In the twenty months since the law came into effect, 4,000 of the nation's 11,000 radio stations have changed hands, and there have been over 1,000 radio company mergers. Small chains have been acquired by middle-sized chains, and the middle-sized chains have been gobbled up by the few massive companies which have come to dominate the industry. This sort of consolidation permits the giant chains to reduce costs by downsizing their editorial and sales staffs and running programming out of national headquarters. According to Advertising Age, by September 1997 in each of the fifty largest markets, three firms controlled over 50 percent of radio advertising revenue (and programming). In twenty-three of the top fifty, three companies controlled more than 80 percent of the ad revenues. CBS alone has 175 stations, mostly in the fifteen largest markets.

As the Wall Street Journal puts it, these deals " have given a handful of companies a lock on the airwaves in the nation's big cities." Relative to television and other media, radio is inexpensive for both broadcasters and consumers. It is ideally suited for local control and community service. Yet radio has become nothing but a profit engine for a handful of firms so that they can convert radio broadcasting into the most efficient conduit possible for advertising. Across the nation, these giant chains use their market power to slash costs, providing the same handful of formats with barely a token nod to the communities in which the stations broadcast. On Wall Street, the corporate consolidation of radio may be praised as a smash success, but by any other standard this brave new world is an abject failure.

Access to the Airwaves

Since 1979, the Federal Communications Commission, by regulation, has decreed that no radio station can be licensed at a broadcast power of less than 100 watts, and the FCC requires all potential licensees to conduct expensive engineering studies, which with associated legal and hardware expenses for a typical new station amounts to over $250,000.

It is as if a "Federal Newspaper Commission," in the name of efficiency, has said that to conserve paper and ink, only newspapers of at least 1 million general circulation would be legal. All church newsletters, PTA bulletins, and community weeklies would be banned. The situation in broadcasting is quite analogous.

Whether valid or not at the time, the ban on low power radio today fails constitutional muster. In Federal Communications Commission v League of Women Voters of California, 468 U.S. 364, 380-381 (1984) the United States Supreme Court enunciated the test for restrictions on broadcasting. ". . . [A]lthough the broadcasting industry plainly operates under restraints not imposed upon other media, the thrust of these restrictions has generally been to secure the public's First Amendment interest in receiving a balanced presentation of views on diverse matters of public concern .... But, as our cases attest, these restrictions have been upheld only when we were satisfied that the restriction is narrowly tailored to further a substantial governmental interest. " [emphasis added]

The rationale, i.e., the "government interest," for the restriction put in place in 1979, was the enhancement and strengthening of public radio stations. This was done at a time when the Corporation for Public Broadcasting and the National Federation of Community Broadcasters wanted to " professionalize" public stations by driving out of existence a large number of small 10 watt, mostly college stations, and consolidating that energy and the money into a smaller number of more powerful stations. Today, public radio is fighting for its life, is underfunded, caters to an elite audience, and is being forced to drift into commercialization. It provides no real alternative and no access for the community.

Whatever the case may have been in 1979, banning low power radio is no longer the least restrictive means of accomplishing a legitimate government interest. The arbitrariness and, in fact, the content relatedness of the ban on low power radio ~s made very clear by the FCC's current policies with respect to translators. The Commission will license a ten watt translator sitting on top of a mountain, retransmitting into a small town in a rural valley a signal from a 50,000 watt station in a city 50 to 100 miles away. Yet, it will not permit that small town to have this translator/transmitter send any local news, information or entertainment down to the same town over the same transmitter.

The Response of the Grass Roots

Starting in 1989, with M'banna Kantako, an unemployed black man living in a housing project in southern Illinois, the Microradio Movement has grown as an indigenous grass roots response to the terrible and unconstitutional vacuum on the airways. Spurred on by the efforts of Stephen Dunifer, an engineer and philosophical anarchist, and by the recognition of United States District Court Judge Claudia Wilkens that the constitutional challenge to the present regulatory regime was a serious one meriting a very close look by the FCC and the courts, the Microradio Movement has grown to the point that there are probably 1,000 such stations on the air in the United States.

In Southern California "Esscellent Radio" broadcasts the local city council meeting every week. The council was concerned about the "legality" of allowing a non-licensed station to broadcast its proceedings, but it was advised by its attorney that it would be violating the law by preventing the broadcast. This non-licensed station replaced a service abandoned by a local commercial station in search of greater profits and more advertising revenue. In the Northwestern United States, Korean communities who were not served in their own language by commercial broadcasters have set up their own non-licensed Korean service.

The micro radio movement is international. Steven Dunifer was consulted by then president of Haiti Jean-Bertrand Aristide on the feasibility of setting up low-power transmitters in Haiti. ln fact, he has assisted Haiti several times and has taught local community groups to assemble and operate their own community based stations. Several years ago, during the same week that Steven Dunifer received a Notice of Apparent Liability in the sum of $20,000 from the Federal Communications Commission, he received by fax from the United Nations Educational Scientific and Cultural organization (UNESCO) an order for $5,000 worth of micro-radio transmitters for their community development project in the Philippines.

Since Dunifer's Free Radio Berkeley went on the air in 1991, there have been five conferences of micro broadcasters, each larger than the last. In April, 1998, several hundred micro broadcasters met in Philadelphia to consolidate their plans and continue growing the movement. In May 1998, several hundred more micro broadcasters met in Las Vegas with the same purpose.

Official Response

The FCC has released a Notice of Inquiry with respect to the question of whether it should open a formal rule-making proceeding to review the ban on low power radio. FCC Chair William Kennard has conceded that micro-broadcasters have a point when they complain that it is hard for community broadcasters to get on the air. He has said that he thinks that microbroadcasting has exploded in popularity in the last few years as a backlash against the consolidation of station ownership spurred by the 1966 federal communications law.

When the National Association of Broadcasters assembled on April 6, 1998, they had a historic opportunity to show the world that their organization was committed to the Constitution and democracy, and to the sharing of the electronic spectrum between the commercial broadcast industry and grass roots stations. The Micro Radio community came forward at that meeting to present a simple, practical and democratic proposal for a low power radio regime. We in the Micro Radio community continue to urge the National Association of Broadcasters to join in this inevitable and necessary democratization of the airwaves.

Proposal for Low Power FM Service

We propose:

a. A micropower station may be established on any unused frequency within the FM broadcast band and extending down to 87.6.12 where there is no TV on channel 6. A second adjacent channel would be the closest spacing allowed. A micro station shall fill out a simple registration form, sending one copy with an appropriate registration fee to the FCC and a second copy to the voluntary body set up by the micropower broadcast community to oversee the micro power stations. Such modes of self-regulation already exist within the ham radio community and the commercial broadcast arena.

b. Maximum power shall be 50 watts urban and 100 watts rural. In the event of interference due to power level, a station shall have the option to reduce power to remedy the situation or else be shut down.

c. Equipment shall meet basic technical criteria with respect to stability, filtering, modulation control, etc.

d. Only one station per organization. The organization must be based in the local community and not be a profit-making organization. Local origination of programming is encouraged as much as possible.

e. No commercial sponsorship shall be allowed.

f. There shall be no content requirements. Stations shall deal with "community standards" issues on an individual basis and in accordance with their own particular mission statements.

g. When television broadcast stations go digital, leaving Channel 6 free, it shall be allocated as an extension to the bottom of the FM band strictly for low power community FM service. This would add thirty new channels, since TV channel 6 is 6 MHz wide and an FM broadcast is only 200 kHz wide. Radio receivers manufactured or entering the country after that allocation must meet this band extension.

h. Registration shall be valid for four years.

i. Problems, whether technical or otherwise, shall be resolved, if at all possible, at the community level, first by technical assistance or voluntary mediation. The FCC shall be the court of last resort.

j. Micro broadcasting of special events (demonstrations, rallies, festivals, etc.) do not need to be registered but are encouraged to meet all technical specifications. One frequency could be set aside for this.


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