Media Disconnect from America:
It's the Geography, Stupid
by David Sirota
www.huffingtonpost.com/, 11/26/06
Resting at home in Montana, I've been
marveling at the slew of stories from Washington pundits demanding
Democrats sell out their own voters and the majority of public
opinion. Now, with a bit of time off here for Thanksgiving break
with my family here in another "red" state, Indiana,
I've had some time to really ponder the propaganda, and think
about an important question: How is it that there is this fake
"center" defined by Washington that is totally and completely
different from the actual center of American public opinion?
I mean, really: How does that actually
happen? What are the mechanics of it?
I thought about this question for a long
time. Some of it clearly has to do with the major media conglomerates
having a financial/corporate interest in making sure the political
debate in this country stays within boundaries that do not challenge
the status quo. A media company, for instance, doesn't want anyone
talking about reevaluating telecom deregulation. But financial
self-interest cannot be the only reason for the media's opinion
being so disconnected from public opinion - it has to be something
more simple. And after surveying the people who are actually making
this opinion, it suddenly occurred to me: a lot of it is simple
geography.
By any honest definition, America's political
opinion/propaganda machine is comprised primarily of the Washington
Post Writers Group, the New York Times columnists, the LA Times
columnists, and Creator's Syndicate. There are certainly others
who contribute to opinionmaking. But looking at these institutions
is a good way to survey the world that is the Punditocracy, especially
because through media consolidation, the Sunday/cable chat shows
that nationalize these pundits' message, and the modern wonders
of syndication into local papers, these opinionmakers' tentacles
now reach into almost every community in America.
These companies, because they claim to
represent "national" opinion, could choose to present
diverse voices. But when you look at this large group of pundits,
what do you know, almost every single one of these columnists
lives in Washington, D.C. or New York City.
This is no exaggeration, and unlike most
of the commentary in the news, it is not a fact-free opinion:
it is cold, hard truth. By my informal count, every single Washington
Post Writers Group columnist covering domestic politics lives
inside the Beltway or in the Big Apple, except for Ellen Goodman
who lives in Boston and Ruben Narvarette who lives in San Diego.
Similarly, at least six out of the 8 New York Times columnists
live in Washington D.C. or New York. LA Times? Same thing. Every
single one of their national political columnists except Meghan
Daum and Niall Furgeson live in Washington, D.C. Then take a gander
at one of the biggest syndicates - Creators. By my count - which
is only an eyeball count - roughly half of their entire stable
of columnists lives in Washington or New York. In all, I can find
almost none of these people who actually lives somewhere other
than one of the coasts of the country - real-life proof that the
media Establishment really does see the heartland as "flyover
country" to be ignored.
Some may claim that of course the opinionmaking
machine draws almost all of their writers from just two cities
because that's where all the smart people live, that's where all
the political action is, and at least for the Post and Times,
those are the only locales they say they cover.
The first argument about New York and
Washington being the center of the universe drowns in its own
arrogance. Last I checked, there are 50 state capitols, and countless
other major cities where much of the real political decisions
that affect ordinary people's lives are made. The self-described
Gang of 500 in Washington and New York can keep telling each other
reassuring fairy tales about how they are supremely important
and that the world cannot turn without their input. But the Washington
cocktail party circuit and Upper West Side's self-therapy is an
embarrassingly transparent justification for laziness, cultural
elitism and dearth of geographic diversity.
The second argument about New York and
Washington being the place where all the smart people are - yeah,
right, there's no other smart people in America. And yeah, right,
we've gotten so much smarts out of the traditional Washington-New
York conventional wisdom these days. All those smart people pushed
the Iraq War and trumpeted trade policies now gutting the American
economy. Yeah, America needs more "smart" people like
that.
On the final argument about the Post and
Times being based in D.C. and New York and thus having an excuse
for their geographic uniformity - come on, are you serious? These
two papers brag about being "national" papers, have
various bureaus all over the country, and syndicate their material
to publications throughout America. Put another way, they may
be based in those two cities, but they brag to the world about
speaking for this country - when clearly their pervasive opinion
machine does not.
This doesn't mean all of these columnists
who live in the Washington-New York corridor are bad, dishonest
or misguided - not at all. For instance, one of them, Bob Herbert,
consistently tries to raise questions about taboo subjects like
economic inequality and race in his writing. A few others write
valuable stuff as well. But that's not really the point, because
while there are some decent opinion-setting pieces from this group,
occasional examples cannot overcome the overwhelming geographic
uniformity and what naturally comes with that uniformity: a strong,
consistent stream of destructive, unrepresentative biases against
the rest of America.
That's right folks, the stereotype is,
by and large, factually true: coastal elites are trying to impose
a very narrow world view on the rest of the country - and people
sense it because the opinionmaking machine is so uniform, and
the media so consolidated, that this very narrow world view is
being jammed down our throats everywhere. Hell, I can see it right
there in my face when I sit down for a bagel at my local coffee
shop in Helena, Montana, and open the local paper's commentary
section, which - like many local papers' opinion pages these days
- is now dominated by "national" pundits. On any given
day, I see pieces from George Will trumpeting a New York City
billionaire for his Wall Street conservatism. Or, I see right-wing
Washington nobody Mona Charen and her latest screed demanding
that all Jews adhere to neoconservatism as proof of their religious
devotion. At best, if I'm lucky, I get a David Broder piece telling
me how anyone who thinks our economic policies should serve middle
America is a "protectionist" worthy of being tarred
and feathered.
These professional political pontificators
have barely ever bothered to even visit the middle of the country.
Worse, the very top topics they address are way beyond merely
unreflective of opinion in small towns like Helena: they have
absolutely nothing to do even with what is important to our community.
The people who spew these views are, in short, trying to impose
their warped opinions and priorities on the rest of us.__This
narrow world view, mind you, spans the partisan divide. Remember,
conservative columnists like John Stossel, Bill O'Reilly, Max
Boot and George Will are among this group of coastal elites. The
world view, in other words, is not really partisan: it is about
power. Almost all of these columnists, with a few exceptions,
worship power rather than challenge it, and disdain the very concept
of change coming from ordinary Americans, who they see as the
"great unwashed" (by the way, this explains why these
people so often use their platforms to attack the netroots). Almost
all of them, with few exceptions, believe America's great source
of wisdom comes from inside the Beltway from what Duncan Black
calls The Serious People - no matter how many times the Serious
People hurt the country, no matter how far out of touch these
Serious People are with what the vast majority of the country
wants and voted for. And worst of all, almost all of them, with
few exceptions, push a definition of the political "center"
that has nothing to do with the actual political "center"
in the country.
Think about how unrepresentative this
situation really is. There are about 10 million people in Washington
and New York City combined. There are roughly 300 million people
in the United States. Thus, upwards of 90 percent of the major
political opinion in the national media is coming from people
that represent a whopping 3 percent of the total population.
Are we actually to believe that it is
simply impossible for the major national media to find more opinion
from the other 290 million Americans in the rest of the country?
Of course not - the geographic divide is not an accident and is
not due to a lack of able voices in the heartland. It is motivated
by the obvious factors: insiderism, cronyism, a love of conformity
and a view of the heartland as an uncivilized place that offends
a punditocracy which sees itself as above the so-called "bewildered
herd" who are supposedly the rest of us out here in America.
It explains not only why there are so few media voices from the
rest of America, but all the rest of it. Want to know why it was
perfectly acceptable for Washington creatures like James Carville
to attack someone like Howard Dean for having the nerve to invest
Democratic Party resources in the heartland? Because the DNA of
the Washington-New York political elite is coded to applaud disdain
for the rest of the country and champion a person like Carville
whose current claim to relevance is being friends with fellow
Washingtonian Tim Russert rather than a person like Dean whose
claim to relevance is having built a massive outside-the-Beltway
grassroots constituency.
To understand how this geographic and
consequently cultural divide plays out on the key political decisions
of the day, consider this excerpt from a piece by Howard Kurtz
in 1993 right after NAFTA passed:
"From George Will and Rush Limbaugh
on the right to Anthony Lewis and Michael Kinsley on the left,
most of the nation's brand-name commentators led the cheerleading
for NAFTA...Meg Greenfield, The Washington Post's editorial page
editor, said her op-ed page reflected the fact that most of her
regular columnists supported the agreement. 'On this rare occasion
when columnists of the left, right and middle are all in agreement
. . . I don't believe it is right to create an artificial balance
where none exists.'...Sen. Byron Dorgan (D-N.D.), a NAFTA critic,
said The Post had published 63 feet worth of pro-NAFTA editorials
and columns since January, compared with 11 feet of anti-NAFTA
commentary."
As economist Jeff Faux notes in his book
The Global Class War, the punditocracy's blackout came at the
very time polls showed the public had serious reservations about
NAFTA. Yet people like Greenfield justified the blackout by claiming
she would have had "to create an artificial balance where
none existed." She was probably right, at least when it came
to the columnists she dealt with because the class of professional
political pontificators comes primarily from elite Washington,
the place where lobbyist-written trade pacts are seen as just
swell, no matter how many jobs they kill, how much they hurt wages
or destroy pension/health care benefits. As columnist Mark Shields
admitted to Kurtz at the time: "One reason for the press
unanimity is that there are no $35-a-week Tijuana bureau chiefs"
to steal their jobs. Most pundits, he said, "are more worried
about whether they're going to the Vineyard next year."
That same thing can be said today. Want
to know why the media portrays national opinion as opposed to
putting serious labor, wage and human rights provisions into trade
deals at the same time the public supports these provisions? Because
that media portrayal is coming from New York and Washington. As
fair trade leader Senator-elect Sherrod Brown (D-OH) said, "Reporters
and editors in Washington have always hated my position on trade
[but] out here, they don't feel that way." That's the divide
- the New York-Washington elite vs. "out here."
It's the same on the other issues. Want
to know why the political opinionmaking industry almost uniformly
opposes a national, universal health care system at the same time
polls have long shown the public would support such a concept?
Want to know why the professional pontificators almost uniformly
attack as crazy those who raise questions about inequality and
overconcentration of corporate power? In Mark Shields' words,
it has something to do with the fact that most political opinionmakers
personally "are more worried about whether they're going
to the Vineyard next year." They all talk to each other,
they are all friends with the same politicians, they all go to
the same parties, they all vacation at the same elite locales,
they all look down on those not part of their clique - and above
all else, they all feel threatened by anyone who challenges their
arrogance and their power-worshipping orthodoxies, because such
fact-based challenges humiliate them.
So the next time you, one of the other
97 percent of the non-Washington/New York population read something
outrageous from a national columnist or see some pundit arrogantly
bloviating on television in a way that would get them a knuckle
sandwich in your local bar, ask yourself: Are you really surprised?
Is it any wonder that the Establishment's definition of the "center"
is so totally and completely divorced from America's? Is it really
a shock that when one of these columnists wrote that "voters
shouldn't be allowed to define the choices in American politics"
none of his fellow opinionmakers said anything, and in fact, many
probably agreed? Are you really stunned that one of these columnists
recently wrote with a straight face that the recent election means
Democrats must shed all of their ties to pro-choice voters, unions
and minorities?
And perhaps most important of all, ask
yourself: are the majority of Americans really wrong when they
say the media does not actually represent this country's mainstream
and, in fact, has, through its leading opinion voices, shown a
severe disdain for the very "national" perspective it
purports to represent?
Print
Media page
Home Page